Marketing Solutions Overview
Exela’s Marketing Execution Services (XME) encompass a full range of marketing solutions, fusing advanced technology with strategic foresight. From print and promotional items to holistic campaign management, we deliver integrated solutions to execute an end-to-end marketing approach. Our services extend from comprehensive marketing campaign support, and omni-channel communications, to the strategic sourcing of print and promotional items, and advanced reporting through optimized data analytics.
Our marketing solutions are customized to meet your unique needs.
Enterprise Marketing Execution Platform
Exela’s XME platform is an enterprise-level tool offering comprehensive marketing assets management. Our platform features a Digital Storefront developed and branded to support adoption and improve brand control, delivering an e-commerce experience within your corporate environment. Optimize and control sourcing and fulfillment of materials at the best price from the most suitable suppliers.
Predictive Marketing Automation
Unlock new revenue streams with our market modeling and predictive analytics solutions. By aggregating enterprise information, external data, and open web information, Exela creates enriched, holistic customer profiles for targeted segmentation and behavior prediction. Optimize your marketing spend by reaching the right people, with the right message, at the right time.
Exploit the sophisticated campaign management and omni-channel functionality in our XME platform to make customer insights the basis of your communication choices. Target specific customers by communication type and transform interactions into ongoing dialogues. Our omni-channel communication formats include transactional and marketing direct mail, email, landing pages, web banners, social sharing, and call center tracking, with analytics reporting and data visualization available as needed.