Research published by MIT Sloan Management Review suggests that investors see a strong link between corporate sustainability performance and financial performance. A growing number of investors are paying attention to environmental, social and governance (ESG) performance.
Seeing sustainability-related data as a rationale for investment decisions which makes it crucial for companies to really consider a sustainability-focused strategy.
Similarly, consumers have also become more conscious of their lifestyles and purchases. Making environmentally smart decisions, they are more attentive to where their money is going and in understanding brand values.
Focusing on sustainability is now more critical than ever. Brands need to establish business strategies while adding sustainability to their core values and clearly communicating the same.
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